Under Investigation: The inside story of the Florida Attorney General’s investigation of Wilhelmina Scouting Network, the largest model and talent scam in America.

ISBN-0968713335 Paperback 512 pages $29.95

Under Investigation by Les Henderson
 
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Modeling Scams


emodel.com, Options Talent Group


To Whom It May Concern:

Have there been any successes with them at least? I signed up, not thinking... so am I screwed?

V.D.


It depends how you define success. emodel used to implicitly define success as a call back. Because they used to quote an unsubstantiated number in the context of advertising and marketing. They said: '86% of members get call backs within 90 days.'

What is a call back? Call back: "A second, or occasionally, third time a model meets with prospective clients. Usually callbacks are a strong indication a model is getting serious consideration."

Success is often defined in a business context in terms of profit. You could define success at Options Talent in the context of profit. Did you make more money through modeling work resulting from the photo(s) on the optionstalent.com website than you paid to become a member?

Bill Ford of Ford Models, New York, said the following about emodel:

What they're doing isn't right. They're telling people who have no chance of being models to put their pictures up. I guarantee you, the money those people are paying is more than most of them will ever make in their lifetime modeling.

Someone should ask the president of Options Talent.com what their new definition of success is, to see if it is any different from emodel.com. The answer could be really interesting.

There are interesting and disturbing comments about call backs and work that someone got which are quoted from a news article about the company which was originally known as emodel:

Crystal Quantock, of Ypsilianti, Mich., said eModel provided the newspaper with inaccurate information about her.
 
Quantock's printed bio says a company-sponsored convention "opened a whole new world for Crystal. To her surprise, she had numerous callbacks from agencies..."
 
Quantock is then quoted as saying, "The convention was a great thing. I was excited and amazed at the fact that I've already been booked on jobs!"
 
Quantock said she didn't go to the convention. "I don't know what they're talking about," Quantock said. "In fact, I'm considering stopping my monthly payments to eModel. A monkey could have done the jobs I've gotten."

So you might still get jobs a monkey could do.

Redacted Info


emodel/Options Talent Group Letters Index


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