Under Investigation: The inside story of the Florida Attorney General’s investigation of Wilhelmina Scouting Network, the largest model and talent scam in America.

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Under Investigation by Les Henderson
 
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Modeling Scams


Face National Models and Talent


To Whom It May Concern:

I came across your site and I was drastically in tears when I saw Face Models in your list of scams.

How can this be? I think they are professional.

My parents spent $500 for a photoshoot for my composite card.

I checked on the Better Business Bureau and there are no complaints. But I came here and there were some complaints.

I went to the workshop and the guy Carrie made it clear what the complaints were about.

There were many photos and catologs that facemodels represented. So they seem like a legitimate modeling agency.

How can I tell if it's a scam? Is there a possible law suit? What should I look for?

Their website address is www.facemodels.com.

Should I pay for the composite card? I don't know what to do.

Please help.

Redacted Info


There are Face Models complaints in the Better Business Bureau file. If you search using the full business name, Face National Models and Talent, or even just Face National Models, instead of just Face Models or facemodels, it brings up a file for only one company and its business address:

Face National Models & Talent
1230 W. Morehead St. Suite 110
Charlotte, NC 28208

The same physical address is posted on the website address you provided (facemodels.com).

Then it said: "Number of complaints processed by the BBB since the firm's BBB file was opened in April of 1999: 49"; and "Number of complaints processed by the BBB in last 12 months: 30."

Those appear to be unusually high numbers for a "modeling agency" in only two years.

But it gets more specific, giving the type of complaints: Refund or Exchange Issues, Contract Issues, Customer Service Issues, Credit or Billing Issues.

Many but not all of the complaints are listed as "resolved."

In fact, the conclusion of the BBB was this:

Based on BBB files, this company has an unsatisfactory record with the Bureau due to a pattern of complaints. The pattern of complaints concerns customer service and contractual issues. Additionally, this company has an unsatisfactory record with the Bureau due to not resolving complaints within the Bureau's time frame.

Obviously Face Models would be dismissive of the BBB's record and conclusion. They have a vested financial interest in doing so, don't they?

You said in your experience they seemed professional. Do the photos look professional? One complaint was they did not. The photoshoot was rushed and the image quality poor.

You mentioned they have many photos on their website. The issue is not the volume of photos, or even the volume of contracts between Face National Models and Talent and aspiring models, but the number of modeling jobs the people they represent have received.

Look at it this way: anyone can set up a business or a website that has many photos of many people and say they are representing them. So?

The bottom line is did they get work? Did it pay for the photos? What percentage received work? What percentage made more money than they paid for photos? And how much more?

The Consumer Protection Board of the state of New York issued a warning about Face National Models and Talent.

Face has an "unsatisfactory rating" from the Better Business Bureau based on 59 consumer complaints filed in the last three years. The CPB received one complaint and several inquiries about Face after a recent audition in Albany. Face is not among the 2,400 talent search and modeling agencies listed in the Model and Talent Directory published by Peter Glenn Publications. Modeling agencies say the Glenn directory is the authoritative source on reputable search and modeling agencies.

Add that New York state warning to the BBB complaints and conclusions, plus the complaints sent to modelingscams.com, then your own experience, and decide if you think Face National Models and Talent (facemodels) is a modeling scam.

If you find a section of the facemodels.com website that says which fashion magazines, advertising companies, and reputable businesses have selected models represented by Face National Models and Talent, please forward the link. It is currently not obvious, and not in the place you would expect to see it: About Face.

Where are the *tear sheets*? I don't see them. Do you? Tear sheets can be seen as some of the strongest evidence of success for both a model and a modeling agency.

The first page of their faq said: "We can now verify that you are a working model with professional references." You may want to ask for their references, so you can verify if they have worked with, and are respected by, major companies.

Since your parents paid, you should discuss the next decision with them. It sounds as if you are half way through the regular Face Models photography. You can either stop now after paying $500, or proceed to pay for the composite cards?

If you decide to stop now, you will probably want to keep all the photos taken and look into representation at a modeling agency with a good reputation at the Better Business Bureau.

If the company called Face National Models and Talent (facemodels) is indeed a modeling scam, it would probably be classified as a modeling photography scam.

There are different modeling photography scams, but one common thread is payment for photos whose quality is too low, or whose quantity is unnecessarily high, or the total price is too high.

There are photographers and photography companies that pose as modeling agencies. Signing with them looks like you are signing with an agency when you are really just signing up for photos.

Don't put your career or your money in the hands of those you do not trust and cannot trust.

Redacted Info


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