Under Investigation: The inside story of the Florida Attorney General’s investigation of Wilhelmina Scouting Network, the largest model and talent scam in America.

ISBN-0968713335 Paperback 512 pages $29.95

Under Investigation by Les Henderson
 
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Modeling Scams


Face National Models and Talent


To Whom It May Concern:

My name is Jennifer Malcom and I am one of the National Booking agents at Face National Models and Talent, LLC.

I was just recently made aware of this website and I'm appalled at the content which is included. As a young, educated professional (like all Face Models employees), I have made a career out of placing new models in fun and professional jobs across the US.

Not only does our booking department work daily to place these models in exciting new jobs, but we also have a marketing department, which is also working daily to continue to bring in more jobs in the future.

I feel that it is unfortunate that much of the content of this website does nothing but slander our agency.

I would like to take the opportunity not only to address some of the letters that have been written about Face, but also to diffuse many of the misconceptions of how public records, television news stations, and websites like this one, actually operate.

In regards to a $600 photo shoot, in which our models are "forced" to purchase, this is absolutely UNTRUE.

If our dear friend H.L. (Letter 12 on this website) had been so thorough as to read our contract in its entirety, then they may have read a line that states that the model has chosen to use a photographer through Face Models in lieu of hiring their own.

Did you get that, everyone? You have more than every right, and were told so at the presentation, to hire you own photographer.

Many of the models that are represented by our agency do use their own photographer, and a lot of them actually already have composite cards which they have had made through other agencies.

What puzzles me, H.L., is your statement that "It was immediately obvious that this was a scam."

If this is how you felt H.L., then why did you sign your name to a legal contract with this agency (in which you have so graciously displayed on this website)?

H.L. also stated that our banners and posters were covered in models which Face probably did not even represent. Once again, you are sadly mistaken. Every model on those banners and posters is a Face model.

Monique, an employee here at Face and the author of letter 11 on this website, is one of the beautiful models displayed on our banners.

We are proud of the models that we represent, the banners and posters that we use to display our talent, and also the agents that we have traveling on the road for our agency.

It is unfortunate that people are judging the character of any of our employees based on their appearance and/or presence based on one short meeting. I would not want to base my opinion of all of you on our brief encounters here at modelingscams.com.

As for Face Models having a negative report with the BBB, State of New York, and other government groups, what many of you do not realize is that these agency reports are based on complaints.

What is not stated by these organizations is that many of these complaints are under investigation, and most often have no validity. Once a complaint is filled on an agency, it is made public record, but the grounds of the complaint are not made public.

In this industry we are dealing with people's emotions. Emotions are very real, but not always CORRECT. Face Models has done its best to resolve any complaints that have been filed, but unfortunately when it comes to emotions, reality is sometimes irrelevant.

To be honest, I do not like this website. As a journalism major in school, and a past intern at several national news and media organizations, I am a firm believer of informing the public.

I was always taught in school to get the scoop on both parties involved. Fortunately, in the world of journalism, there is a law referred to as "libel," which protects people and organizations from written slander.

Clearly the internet is not regulated, and we do not have such protection.

If you are one of our models and are frightened by this website, or maybe just have a few unanswered questions, please call me.

I can be reached Monday - Friday, 9 am - 6 pm at (704) 333-3137 ext.207.

Thank you,

Jennifer Malcom

Face National Models & Talent
National Booking Agent
p. 704-333-3137
f. 704-333-3964


Jennifer,

Welcome to the internet.

You criticised the model who signed a contract with Face National Models and Talent, but you did not stand by the photographer.

The President of a modeling business that was criticised on this website offered to look at photos which a model did not like and see what he could do. Is that not the policy of Face?

I understand your point about complaints. I also understand there are emotions. But that argument doesn't hold up in the context of the complaints.

There was a PATTERN at the Better Business Bureau. There is a PATTERN at Modeling Scams.com. Do you understand the difference?

The implication of a PATTERN is the complaints did not stem from an isolated case, and it reflects a policy and/or attitude of the company.

Based on BBB files, this company has an unsatisfactory record with the Bureau due to a pattern of complaints. The pattern of complaints concerns customer service and contractual issues. Additionally, this company has an unsatisfactory record with the Bureau due to not resolving complaints within the Bureau's time frame.

One of the most disturbing complaints, which was the conclusion of the Better Business Bureau, and the models who posted at Modeling Scams, is your business did not respond to complaints, or changed contact information without notice, thereby preventing complaints from being filed at Face Models.

The Better Business Bureau understands the modeling industry. If you read their warnings you know that. They know false claims can be made. If they say you don't deal with complaints in a timely manner, why do they say that?

You don't have control over people making false claims, but you do have control or the option to deal with complaints in a timely manner.

There are other modeling agencies which receive complaints. They respond to them and do so in a timely manner.

Although the number of complaints Face National Models and Talent has received by the Better Business Bureau could be alarming, of greater concern is their conclusion, "an unsatisfactory record," and their statement about Face Models "not resolving complaints within the Bureau's time frame."

If you don't respond to complaints, if you fail to keep in contact with models who have signed contracts with your company, the models are going to find somewhere to make a complaint. That is why they will post their stories at this website.

If your company does not address complaints in a timely manner, how can you complain if they come here and make complaints?

And what is the story with Bellisimo? In addition to the BBB, another source for accountability in the modeling industry in North Carolina is the Professional Modeling Guild of North Carolina.

What did the Guild President say of Bellisimo, which records indicate was the previous name (located at same address) of the Face Models company?

“What these people do is travel across the country, stay in fancy hotel rooms, advertise, and get a bunch of people excited, and take their money up front.”

If you can find similar conclusions and files against modeling agencies from the Better Business Bureau; similar warnings from the Professional Modeling Guild; similar warnings from the New York State Consumer Protection Agency; similar warnings from a Fox News channel; simlar warnings from the Memphis Flyer; and similar complaints online, all against the same modeling agency, please send them.

Are you suggesting ultimately all of the above are wrong, misinformed, misguided, judgmental, essentially clueless?

Speaking of journalism, where are the articles published praising Face National Models and Talent? Let's hear the other side. Send them. So far the entire defense of the company has come from within, not without.

Slander and libel are common complaints from companies and people who are criticised. They often look like excuses if there are no material facts to counter complaints.

I think the models who complained need to see specifics and details which are on topic, and action, not just talk or words. Are they going to accept sweeping statements and broad generalizations?

The bottom line is the models who have complained want their money back or better quality photos. Can you give them their money back or schedule the photos to be taken again?

You can cite your contract and say the model agreed to use the photographer, but, I am sorry, customer service and brand integrity doesn't work like that. Whatever happened to "The customer is always right?"

If your photographer doesn't do the job right, is that the fault of the model for choosing the photographer? Are they supposed to pay the money and keep quiet?

As far as I have read, models were not given a lot of information about your photographers, either by Face National, or the photographers themselves, to make a good decision.

Of course you are welcome to share this information, the names and website addresses of your photographers, so aspiring models can review their portfolios, check their tear sheets, examine their professional background, and decide if they want to choose Face photographers in the future.

Redacted Info


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