Under Investigation: The inside story of the Florida Attorney General’s investigation of Wilhelmina Scouting Network, the largest model and talent scam in America.

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Under Investigation by Les Henderson
 
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Modeling Scams


Finesse Model Management


To Whom It May Concern:

I saw the previous letter submitted regarding Finesse Model Management. I also am interested in hearing any additional information on this model agency as I spoke with a representative there and was given a similar price schedule regarding the Portfolio Program and Fashion Marketing Program, as well as their "training" sessions, which run at about $150 each.

The price for their Fashion Marketing Program sounds about average for the industry as I was quoted something similar by another agency.

Yet, I am new to this industry and still seeking to obtain as much information about typical costs and expenses I should face and the amount of money I should expect to invest for an agency to then be able to market me to clients.

I was told by the agency that they are eager to have me join them and that they were sure they could market me to their clients.

I was provided with detailed information about their organization, which was impressive, yet I am still hesitant because of the amount of money involved and the fact that I haven't heard of them before when I was researching Bay Area modeling agencies.

I also consulted the agency's website and found it to be still "under construction."

I would be most appreciative of any information or advice.

Thanks,

M.R.


M.,

You said their "training sessions" cost about $150 each. How many do they offer? Ask them, "Why aren't they free?" The BBB does not list any complaints against Finesse at the time of writing, but the BBB also says elsewhere most agencies do NOT charge models for training.

Two of the most common modeling scams are expensive photos and expensive classes. You suggested the prices given for photos are average, but you only cited one other agency. Perhaps you should research further, because leaders have already said those kind of prices (listed in the previous letter) are high.

You didn't say what their success rate is and who their clients are. There are bogus agencies which push fashion marketing for new models, but none of their models get fashion modeling jobs. Instead they get very minor jobs which are not fashion, editorial, etc., and the earnings never come close to the marketing expense.

So you need to find our their typical and recent fashion modeling success stories to find out if they are legit. New models can throw a lot of money at advertising when they start out making false assumptions about the record of the agency regarding exactly what type and how much modeling work they will get.

For instance, there is this one modeling agency, which pushes fashion modeling in their presentations to aspiring models, and says they need to get their photos done by a fashion photographer. But none of their models get fashion modeling jobs. They get $120 jobs in promotions. Unsurprisingly, the "agency" makes money from the photos.

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Modeling Schools


Modeling Photography Scams


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