Under Investigation: The inside story of the Florida Attorney General’s investigation of Wilhelmina Scouting Network, the largest model and talent scam in America.

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Under Investigation by Les Henderson
 
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Modeling Scams


The Harman Agency


To Whom It May Concern:

I was wondering if there are any reports of scams by The Harman Agency located in PA.

Their web address is: http://www.milleniamodels.com/

I searched everywhere and so far they look good from BBB site, and there are no reports of them on the modeling scam sites.

They seem up front on all their fees, and they do state that they are not a modeling school.

The thing that concerns me is they are going to the Millie Lewis convention. I am not forced to go, but I was wondering if this company might be a scam.

Thank you for your time.

Y.L.


Y.,

There has been a lot of discussion about the Millie Lewis convention (see letters page for AMTC/Millie Lewis).

The website you mentioned says it is more than the Harman Agency goes to the convention; Kelli Harman, owner of The Harmany Agency, is the "Pennsylvania Director for the American Model and Talent convention (AMTC)."

Competent agents don't need conventions. If you are not in a major modeling market, and not prepared or able to move to one easily, conventions are often a bad gamble.

People go to them and only then find out they need to live in NY/LA to get sent on go-sees. If you had to fly in for every go-see, you would waste a lot of money.

Just because an agency reps you, doesn't mean a client will choose you. Unless you have a contract with a client, you have to compete for each job. It's just not practical to do that if you are nowhere near the clients.

I recently saw a San Francisco modeling company mention a convention, saying one of their participants was scouted by a New York agency, but signed with a San Francisco agency. No doubt.

You said: "They seem upfront on all their fees, and they do state that they are not a modeling school." Not being a modeling school is nice, and being up front about fees is good, but are their fees upfront fees?

If your agent is lazy, incompetent, or has no connections, he might recommend you go to a Millie Lewis convention. That way they don't have to do any work. It's one way to pass the buck. However, you would have to spend as much as $5,000.

Your agent instead should be promoting you to the same agents who attend the convention on the phone and by sending your pictures. This is the job of the mother agent. That would save you a lot of money, and it's most logical thing to do.

Did the Harman Agency provide any of the information about the agent's role, responsibility, convention prices and location?

Redacted Info


The Harmon Agency did mention that I would have to pay half of the fees upfront. (You can pay by credit card or check.)

It includes:

  • $95 administration fee
  • $395 photoshoot (including hair stylist, makeup, 2 rolls of color slide film - 3 outfit changes)
  • $150 - 100 composite cards (which they say is optional)
  • $55 - annual website fee to be included on the Harmon Agency website
  • $50 - 9 X 12 Portfolio Book (optional)
  • $300 - agency book fee (by invite only)

Is this reasonable?

As for the role of the Harmon Agency, they did mention that they will send all our comp cards out to different clients. They also send out an Agency Book to all their clients.

They mention that the convention is optional and it costs a lot of money (they said if we wanted to go, the best thing would be to get sponsors from small business).

They also sent out a newspaper article on a local girl who got a job in Italy through the Harmon Agency.

I am not sure if all this is a scam or not.

The whole process went like this...

I attended an open call. Went to the open call, gave them a picture. They called me to let me know that I was 1 of the 35 people who were picked out of 200 people.

They then had another session that discussed the next step to become a model. This is where they told me about the fees and that half of it is due up front. They also talked about their commission being 20%. They talked about different kinds of work in Philadelphia, Baltimore, and New York. (I live about 1 to 2 hours away.)

Then they said that they would call the first 10-15 people they thought had more potential. Recently they called me and let me know that the agency would be happy to represent me, and that the first step is the photoshoot. (I guess I was 1 of the 10-15 people.)

So I guess I am caught up in the middle. I wish it was simple. If they had people complain on the BBB, it would be easy. But little things like 1/2 upfront fees cause me to worry.

Thank you for your advice and your website is awesome place to visit for people who need information on modeling.

Y.L.


Y.,

About the prices you asked: "Is this reasonable?"

In the state of Pennsylvania it is/was illegal for modeling agencies to charge registration fees. How is the "administration" fee not a registration fee?

The $55 annual website fee to be included on the Harmon Agency website is questionable. It doesn't cost $55 to put your pictures on a website or host them for a year. It costs next to nothing; therefore it should be free.

If it costs them almost nothing to have your picture(s) on their website, are they making a profit by online advertising? Agencies are only supposed to make profit from commission.

The commission they get (20%) is not uncommon. But it could be illegal. It may be twice what they are allowed to take.

The Glam Scam book has a legal reference section which said this for PA: "Agencies cannot charge advance registration fees. Agencies cannot exceed a 10% commission for temporary placement."

You would have to check with the PA authorities to see if the law currently says the most an agency can take is 10%.

There are a few questionable prices, but most of the prices are not extreme, their selection rate is not ridiculous, and they will meet you half way. There are no red flags I can see. They are not selecting almost everyone, charging extreme prices, and do not require everything upfront.

Still, you could contact other local agencies, and shop around, comparing prices and interest. Then you can get a clearer picture of your potential and how much work is available, and how likely or how soon you could expect to recoup upfront fees.

Also in some markets where there is less work it is better to be represented by more than one agency, to improve your chances of getting work, or reducing the risks of your initial investment. The option is of course dependent on whether you sign an exclusive contract. Did the Harman Agency say anything about a contract? Is it exclusive?

Redacted Info

P.S. The story of a model going to Italy is nice but don't read too much into it. "The exception does not prove the rule."


Modeling Conventions


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