Under Investigation: The inside story of the Florida Attorney General’s investigation of Wilhelmina Scouting Network, the largest model and talent scam in America.

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Under Investigation by Les Henderson
 
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Modeling Scams


International Modeling and Talent Association (IMTA)


To Whom It May Concern:

My daughter is a "student" at a John Robert Powers Agency.... Recently she attended an audition for IMTA International Model & Talent Association, and was "selected" to go to New York for their model and talent scout program.

It costs $4,000. This is a lot of money for us to be spending if my daughter is just a "fill-in" so they can make their money.

My daughter is serious about this, and wants to be a "super star"; however, she has been to these things before, and I feel like it was a scam. Is this a scam as well?

I need to know as soon as possible, so if you could get back to me very soon, I would appreciate it very much.

Thank you,

C.T.


C.,

You are right to question the legitimacy and cost: $4,000 is a lot of money. Does that include airfare etc.? Can you provide more details about their model and talent scout program? Is it just another modeling convention? How long does it last? And what is the success rate? Is there a money-back guarantee?

The IMTA website seems to indicate IMTA, the "International Modeling and Talent Agency," offers week-long modeling conventions. It does not say how many attend nor, more importantly, how many get work.

When you click on the Events button on their website, it tells you about buildings. It said the Westin Bonaventure Hotel in Los Angeles is "one of the 10 most photographed buildings in the world." This is ridiculous. What are they selling? A vacation?

The event in New York is from July 20-17, 2002. Is that the one your daughter was "selected" to attend?

The Hilton New York, the site for the IMTA New York, New York 2002, July 20-27. The Hilton New York is Manhattan's largest hotel, with more than 2,000 guestrooms and suites, and numerous meeting and banquet rooms, including four ballrooms. The Hilton commands a city block on the Avenue of the Americas, between West 53rd and 54th Street. Like the nearby Rockefeller Center and Radio City Music Hall, the Hilton New York is a defining enduring icon in vibrant midtown Manhattan.

Why are they telling you this? Again, it reads like a travel advertisement, and it says nothing about the purpose of going to the modeling convention. It says nothing about model success rates.

You wrote, "She has been to these things before and I feel like it was a scam. Is this a scam as well?" The President of the Models Guild, an organization that seeks to protect young talent from modeling scams, etc., said modeling conventions can be fun, because you travel and get to meet new people, but it is probably not the best use of money for those who are serious about being discovered.

Why on earth does an aspiring model have to stay at the best and most expensive hotel to get discovered? It's totally ridiculous, a serious waste of money, fluff. Do you know of one supermodel who was discovered at a modeling convention? I've heard of a disco, a beach, a hair salon, etc. All places where it cost absolutely nothing.

One of the last stories I heard was about the girl on the cover of a recent issue of Elle magazine. How did she get discovered? She walked into a modeling agency. Before she left they signed her.

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