New Faces and Talent
To Whom It May Concern:
I am writing you to inquire about a modeling company
called:
New Faces and Talent
169 Monroe, 2nd floor, Suite 252
Grand Rapids, MI 49504
(616) 301-1448
The owner of the company is Amanda Cook.
I went in for an interview at their office. The
owner seemed really young to own a modeling agency.
They wanted a lot of money up front for a portfolio. They
said that was the only way I could get work. They
have not been in business very long.
What advice would you give me? Is this company
another scam or is it real?
Thank You,
J.M.
J.,
If you are going to hire an agent, you need to interview
her. You don't work for an agent; the agent works for
you.
She said you need an expensive portfolio; you should
ask to see her 'portfolio,' where her portfolio is the
list of people she has landed work and their clients,
and how much the models earned.
There is nothing wrong with being young and running
an agency if you are getting models work. Does she have
lots of contacts? Did she previously work as a booker
at an agency? Or is she going into this cold?
In smaller markets (Grand Rapids would have to qualify),
where there is relatively little work, agencies are more
tempted to push expensive portfolios, because they can't
get models work, or can't get them much work.
In smaller markets, therefore, you really don't want
to spend much on photos; otherwise, you end up spending
more for pictures than you make in modeling, and never
break even.
A new model hooking up with a new agency is risky if
both don't really know what they are doing.
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